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Privacy Statement

We are pleased about your use of our website. The protection of your personal data is important to us and we want you to feel safe when using our website.

§1 Information concerning the collection of personal data

The following shall inform you about the collection, processing and utilization of personal data on our website. Personal data means all data relating to a living individual who can be identified.

Controller as per the EU General Data Protection Regulation (GDPR) is:

Name: Emma Sleep GmbH

Address: Wilhelm-Leuschner-Street 78, 60329 Frankfurt on the Main, Germany

You can reach our data protection officer through the following contact details: 

Nome: entplexit GmbH

Address: Kölner Straße 12, 65760 Eschborn, Germany

If we use contracted service providers for individual functions to present our services to you or to your data for advertising purposes, we will inform you in detail about the respective processes below.

§2 Your rights as a data subject

You have the following rights against us with respect to the personal data concerning you:

You have the right to request information on the data we hold about you from us at any time. This information includes, but is not limited to, the categories of data we process, the purposes for which it is processed, the source of the data if not collected directly from you, and, if applicable, the recipients with whom we have shared your data. You can obtain a copy of your data from us free of charge. If you require additional copies, we reserve the right to charge you for these copies.

You have the right to demand the deletion of your personal data stored with us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.

You have the right to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, if the processing is unlawful but you refuse to have it deleted and we no longer need the data, but you need it for the assertion, exercise or defense of legal claims or if you have lodged an objection to the processing pursuant to Art. 21 GDPR.

You have the right to request that we transfer your data – if technically possible – to another responsible party. However, you may only enforce this right if data processing is based on your consent or is necessary for the performance of a contract. Rather than receiving a copy of your data, you may also ask us to submit the data directly to another responsible party specified by you.

You have the right to object to the processing of your data at any time for reasons that arise from your particular situation, as long as data processing is based on your consent, on our legitimate interests or those of a third party. In this case, we will cease to process your data. This does not apply if we can show that there are compelling legitimate grounds for processing that outweigh your interests, or if we need your data for the establishment, exercise or defense of legal claims.

You have the right to revoke your consent to us at any time. As a result, we are not allowed to continue the data processing that was based on this consent in the future. 

If you have the feeling that we have not responded in an appropriate manner to your complaints or you have further concerns, you additionally have the right to complain to a data protection authority. The responsible authority to us is the “Hessische Beauftragte für Datenschutz und Informationsfreiheit“: http://www.datenschutz.hessen.de

You can send your inquiries regarding your rights as a data subject to us at [email protected] or by post to the controller’s postal address.

§3 Collection of personal data when visiting our website

If you use the website simply for informational purposes, i.e. if you do not register yourself or send us any information, we collect only the personal data which your browser sends to our server. If you wish to view our website, we collect the following technical data which we need to enable us to show you our website and ensure stability and security (the legal basis is Article 6 (1)(f) of the GDPR):

The data mentioned above gets processed for the following purposes:

This information is temporarily stored in so-called log files. This information is recorded without your intervention and stored until it is automatically deleted.

§4 Cookies

In addition to the beforementioned data categories we use cookies to make the experience of visiting our website as user-friendly as possible and to allow you to make use of certain functions. Cookies are little text files that are saved on your browser’s delegated hard drive, through which certain information flows back to the person who sets the cookie (in this case us). Cookies are used to improve the user experience and effectiveness of our website.

Kinds of Cookies

This website uses the following types of cookies:

Transient cookies are automatically deleted when you close your browser. These are mostly session cookies, which save a so-called “session-ID”, which allows for the assigning of different queries within your browser during a particular session. This can be used to identify your device when one repeatedly visits a website during a session. These cookies are deleted once you log out or the browser window is closed.

Persistent cookies enable the website to remember your information and settings on your next visit. This gives you faster and more convenient access to the website, as you do not have to change your language settings again, for example. How long the cookie remains on your device depends on the duration or expiration date of the respective cookie and your browser settings. These cookies are automatically deleted after a set period of time which can differ from cookie to cookie. Persistent cookies can be deleted via the security settings in your browser at any time.

Depending on the kind of cookie, we use cookies either on the basis of our legitimate interests (technically necessary cookies) or on the basis of your consent (optional cookies), according to your selection of the cookie banner displayed when you access the website.  You can also configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. This may result in a functional limitation of our offers.

§5 Recipients or categories of recipients of personal data

Within the scope of our activities and services, it may become necessary for us to disclose the personal data stored about you to natural persons, legal entities or public authorities. We conclude contracts with our service providers, which ensure that they may only process your personal data in a way that we have explicitly instructed them to do so. Furthermore, we ensure that they take the necessary technical and organizational measures to process your data securely and store your personal data only as long as necessary. External service providers who may receive personal data generally fall into the following categories of recipients:

If data is processed in countries outside the European Union or the EWR, we will ensure that your personal data is processed in accordance with the European data protection level. In the absence of a decision by the EU Commission, we only transfer data to service providers from third countries that offer suitable guarantees in accordance with Art. 46 GDPR (usually EU Standard Contract Clauses).

§6 Contact form

§7 Use of our webshop, Orders and product returns

If you would like to order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data, which we need to process your order. Mandatory data necessary for the processing of the contracts are marked, further data are voluntary. We use the data provided by you to process your order and returns. For this purpose, we can pass on your payment data to our house bank or to the selected payment service provider. If we deliver goods to you, we will pass on your data to the assigned shipping company for delivery. If you want to do a product return, we will pass on your data to the assigned non-governmental/charitable organization for the pick-up and collection of the product. The legal basis for this is Article 6 (1) (b) GDPR. Failure to provide this data may mean that the order cannot be carried out. 

§8 Blog

In our blog, where we publish various articles on topics related to our activities, you can make public comments. Your comment will be published with your given username right under the post. You can use a pseudonym instead of your real name. You are required to provide your username and e-mail address as it is necessary to protect our legitimate interests (Article 6 (1) (f) GDPR). All other information is voluntary. If you post a comment, we are storing your IP address on the basis of our legitimate interests (Article 6 (1) (f) GDPR), as the same is necessary for us to be able to defend ourselves against liability claims in cases of possible publication of illegal content. We need your e-mail address to contact you in case a third party should object to your comment as unlawful and the legal basis is our legitimate interests (Article 6 (1) (f) GDPR). The comments do not get checked before publication. We reserve the right to delete comments if they are objected to as illegal by third parties.

§9 Newsletter

We send newsletters, e-mails and other electronic notifications containing promotional information. Our newsletters contain information about our products, offers, promotions and our company. With the following notes we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your right of objection.

For the subscription to our newsletter we use a logged Double-Opt-in procedure. This means that after subscription you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. Newsletter subscriptions are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the service provider are also logged. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

To subscribe to the newsletter, it is sufficient to enter your e-mail address. The provision of further data is voluntary and is used to address you personally. After your confirmation we will save your e-mail address for the purpose of sending the newsletter. The newsletter dispatch and the measurement of performance are based on your consent in accordance with Art. 6 (1)(a), Art. 7 GDPR.

You may withdraw your consent to receive our newsletter at any time and stop receiving the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail or by sending an e-mail to us at [email protected].

§10 Social-Media, portals   

We are represented in the social networks and employer evaluation portals mentioned below. These presences are operated exclusively by the respective provider. They serve to communicate directly with customers, interested parties and users. If you contact us via our social media channels, we process the data that you provide us with as well as the data that is necessary to process your request (Art. 6 (1)(b) GDPR). Insofar as you have given your consent to the operators of the respective social media platforms (e.g. by means of a checkbox opt-in), the processing is carried out on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time with the operator of the respective platform with effect for the future.

When you visit our social media pages, your user data is recorded and provided to us by the operator. The exact types of data differ from provider to provider, but generally include the following information:

Since our social media channels are operated by the providers of the respective social network, there may be a supplementary use of your personal data by the respective operator, over which we have no influence. This often involves the recording of your IP address, the creation of static evaluations and the processing of further information stored in the form of cookies. We have no influence on the generation and presentation of this data and can neither turn off this function nor prevent the processing of the data.

The assertion of data subject rights and requests can most effectively be addressed directly to the platform providers, since only they have access to your data and can take immediate action and provide information. Should our cooperation be necessary for this, we will support you in enforcing your rights as a data subject.  

More detailed information about the terms of use of the respective platform as well as a detailed description of further data processing and the respective possibilities of objection can be found on the pages of the providers under:

§11 Social-Media Plug-Ins

We have integrated Plug-ins on our web services. These plug-ins are indicated by the respective button belonging to the service. With the help of the plug-ins, users can share or post links to the corresponding websites in social networks such as Facebook or Twitter or recommend the contents there. Through your active interaction with these plugins, e.g. by clicking the respective button or leaving a comment, this information is transmitted directly to the respective service and stored there.

When you visit one of our web services that contain an activated plugin, your browser establishes a connection with the servers of the respective service, which in turn transmits the content of the plugin to your browser, which then integrates it into the displayed page. Thus, the information about the visit of our web services is forwarded to the respective service. We do not collect personal data ourselves by means of the social plugins or about their use and have no influence on which data an activated plugin collects and how these are used by the provider. It must be assumed that at least the IP address and device-related information is collected and used. It is also possible that the service provider will attempt to store cookies on the computer used. If you are logged in to the respective service at the same time as visiting our web services via your personal user account (e.g. via another browser session), the service provider can assign the visit to our web services to your account.

Usual social media plug-ins transfer the above-mentioned user data to the operator of the social network each time the website is accessed. This also applies when you the website user is not logged in or a member of the network. In order to prevent the unconscious and unintentional collection and transmission of personal data to the service provider, we use the so-called "2-click solution" on our web services: In order to activate a desired plugin, it must first be activated by clicking on the corresponding button. Only when the plugin is activated, the collection of information and its transfer to the service provider is triggered. Without activating the plugin, which is only done at your own request, you can therefore surf our web services without transmitting personal data to the operators of social networks in a data protection compliant manner. In this case, data processing is carried out on the basis of Art. 6 (1) (f) GDPR and in the interest of preserving your freedom of opinion and making contributions more easily (co-)shareable.

For data protection reasons, we use the so-called “Shariff solution” developed by c't magazine. The Shariff solution functions in a way that as a first step, all data and functions required to display the buttons are provided by our web server. Only when you decide to share an article via the corresponding button and click on it, data will be transferred to the operator of the respective social media service. In this case, data processing is carried out on the basis of Art. 6 (1) (f) GDPR and in the interest of preserving your freedom of opinion and making contributions more easily (co-)shareable.

The plug-ins used are limited to applications of the companies listed under "Social media, portals". We have no influence on the collected data and data processing procedures, nor are we aware of the full scope of data collection, the purposes of processing, the storage periods. We also have no information about the deletion of the collected data by the plug-in provider. We make every effort to comply with our duty to inform and to offer those affected maximum transparency of information. Should you require more detailed information about data processing by these companies, we recommend that you contact the controller of the respective service Should our cooperation be necessary, we will of course support you in enforcing your rights as a data subject. 

§12 Facebook Insights - "Facebook Fanpages"  

Upon a visit of our Facebook page collects Facebook among others your IP address as well as other information, which is saved on your device in form of cookies. This information will be used to provide us as the operator of the Facebook page with statistical information on Facebook usage. We can access these statistics through so-called Facebook “insights”. These statistics are collected and provided solely by Facebook. We as the operator of the page have no influence over their generation and presentation. We cannot either stop or prevent their generation and data processing. You can find further information about “Insights” provided by Facebook here: https://www.facebook.com/help/pages/insights.  

Following information will be provided to us by Facebook through “Insights”: Number of page views, “likes”, page activities, reach, impressions, video views, post clicks and reactions, post reach, comments, shared content, answers, gender ratio, regional distribution of the users (origin based on country and city), language, opens and clicks in the shop, clicks on the address and on the telephone number.

The operation of this Facebook page and processing of personal data of the users arising out of it is based on Art. 6 (1)(f) of the GDPR and our legitimate interest to inform and interact with users and visitors of our Facebook page.

We as the operator of this fan page are responsible for data processing together with Facebook. For this reason, we have agreed with Facebook under the framework of so-called “Page Insights” addon, which party bears which obligations under the GDPR. The main responsibility for processing of the insight data under the GDPR stays with Facebook. Facebook is bound to duly fulfill all obligations under the GDPR connected to processing of insight data (among others Art. 12 and 13, 15 to 22 and 32 to 34 GDPR). You can claim your data subject rights under the GDPR either with us or with Facebook Ireland Limited (“Facebook Ireland”). Should you as a data subject under the GDPR contact us with regard to processing of the insight data and obligations of Facebook Ireland connected to “Page Insights” addon, we are obliged to forward all relevant information in this regard to Facebook Ireland. You can find comprehensive information about page insights addon and the obligations of the data controller here: https://www.facebook.com/legal/terms/page_controller_addendum.  

Please find Facebook address and Facebook’s Privacy Policy below: Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, EUA;

http://www.facebook.com/policy.php

For more information about Facebook’s data collection and processing: http://www.facebook.com/help/186325668085084,  http://www.facebook.com/about/privacy/your-info-on-other#applications e http://www.facebook.com/about/privacy/your-info#everyoneinfo.   

§13 Google Analytics  

This website uses Google Analytics, a web analysis service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

We use Google Analytics to analyze the use of our website in order to improve it regularly. With the statistics obtained, we can improve our offer, make it more interesting for you as a user and increase the success of our marketing campaigns. For this purpose, your usage data is recorded, e.g. your IP address, the pages you have called up (click path), conversions such as newsletter registrations or downloads, clicks, length of stay, region or the technical information on your browser. For this Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred and stored in a Google server in the US.

The legal basis for this data processing is according to Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. Processing is performed to analyze and optimize our website. You can revoke your consent at any time with effect for the future by calling up the cookie and changing your selection there.  You can also prevent the storage of cookies by changing the settings of your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by not giving your consent to the setting of the cookie or by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. This website uses Google Analytics with the extension "anonymizeIp". This means that IP addresses are processed in abbreviated form, which means that it is not possible for us to identify a person. Only in exceptional cases the full IP address is transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google; This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data".

Recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as a processor. For this purpose, we have concluded a data processing agreement with Google and concluded the EU standard data protection clauses. Google LLC, based in California, USA, and, where applicable, U.S. authorities may have access to the data stored by Google. Please see Google’s Privacy Policy for more information about the purpose and scope of the data collected and processed by Google and for further information about your privacy rights and setting options: www.google.com/policies/privacy,  http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, privacy policy: http://www.google.de/intl/de/policies/privacy.    

§14 Google Remarketing

Our website uses the Google Analytics Remarketing function in connection to the across functions from Google AdWords and Google DoubleClick providers. The responsible service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.This function enables the advertising target groups, created with the Google Analytics Remarketing-Tool, to be connected with the cross-device function of Google AdWords and Google DoubleClick. In this way, interested-based, personalized advertising messages, that have been adapted to you, depending on your previous usage and surfing behavior on one device (e.g. mobile phone), can also be displayed on another of your devices (e.g. Tablet or Laptop). Supporting this function, Google Analytics collects Google-authenticated user IDs in order to define and create target groups for cross-device advertising.

The legal basis for the processing of your personal data is Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. You can also prevent the storage of cookies by setting your browser-software. Accordingly, we would like to inform you, that in this case, you may not be able to use all the functions of our website. You can also prevent Google from collecting the personal data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by permanently contradicting the cross-device remarketing tool by deactivating personalized advertising in your Google-Account, following this link: https://www.google.com/settings/ads/onweb/.

The recipient of personal data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded with Google an order processing contract for this purpose and the EU Standard Data Protection Clauses (SCC). Google LLC, based in California, and possibly U.S. American authorities, can access the data stored by Google. Further information and the data protection regulations can be found in the Google data protection declaration: https://www.google.com/policies/technologies/ads.

§15 Google AdWords

This website uses Google Adwords, a web service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

We use Google Adwords to draw attention to our offers by means of advertising material (so-called Google Adwords) on external websites. We can determine in relation to the data of the advertising campaigns, how successful the individual advertising measures are. With this, we pursue the interest to show you advertising that is of interest to you, to make our website more interesting and to achieve a fair calculation of advertising costs. These advertising media are delivered by Google via so-called "Ad Servers". For this purpose, we use ad server cookies, which allow us to measure certain parameters to measure success, such as the display of ads or clicks by users. If you reach our website via a Google ad, Google Adwords will store a cookie on your device. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values for this cookie. These cookies enable Google to recognize your internet browser. If a user visits certain pages of an AdWords client's website and the cookie stored on their computer has not expired, Google and the client can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each Adwords client. Cookies cannot be tracked through the websites of Adwords clients.

We receive statistical evaluations from Google. By means of these evaluations we can recognize which of the advertising measures used are particularly effective. We do not receive any further personal data from the use of the advertising material, in particular we cannot identify the users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address.

The legal basis for this personal data processing is Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. You can also prevent the storage of cookies by adjusting your browser software settings accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent the collection of the personal data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of this personal data by Google by permanently contradicting the cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link to do so: https://www.google.com/settings/ads/onweb/.

Recipient of the personal data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as a processor. For this purpose, we have concluded a data processing agreement with Google and concluded the EU standard data protection clauses. Google LLC, based in California, USA, and, where applicable, U.S. authorities may have access to the data stored by Google. Further privacy information on Google AdWords, Google Conversion Tracking and the privacy policy can be found at: https://www.google.de/policies/privacy/.

§16 Google AdSense

This website uses the online advertising service Google AdSense, through which they can become presentation advertising designed for your interests. We are therefore interested in displaying you advertisements that may be of interest to you in order to make our website of interest to you. Processed by our advertising partner. These ads are recognizable by the "Google Ads" notice in the respective ad.

By visiting our website, Google receives the information, that you have accessed our website. To do this, Google uses a web beacon to set a cookie on your computer. The data referred to in Section 3 of this declaration will be transmitted. We have no influence on the data collected, nor are we aware of the full extent of the data collection and the storage period. Your data will be transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be assigned directly to it. If you don’t want to be mapped with your Google profile, you will need to log out. It is possible that this data will be passed on to Google contractors to third parties and authorities. The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. f GDPR. https://support.google.com/dfp_sb/answer/94149.

You may prevent participation in this tracking process in several ways: i) by setting your browser software accordingly, in particular, suppressing third-party advertisements; ii) by disabling the cookies for conversion tracking by setting your browser to the block cookies from the www.googleadservices.com domain, http://www.google.de/settings/ads, deleting this setting, when you delete cookies; iii) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign ”About Ads”, http://www.aboutads.info/choices via the link, deleting this setting, when you delete your cookies; iv) by permanently disabling Firefox, Internet Explorer or Google Chrome in your browsers, you can http://www.google.com/settings/ads/plugin. We would like to point out, that in this case, you may not be able to use all functions of this offer to the full extent.

For more information about the purpose and scope of data collection and processing, as well further information about your rights in this regard and settings options to protect your privacy, please contact: Google Inc., 1600 Amphittheater Parkway, Mountainview, California 94043, USA; Advertising Privacy Policy: http://www.google.de/intl/de/policies/technologies/ads.

§17 Facebook Custom Audiences

The Website also uses the remarketing-function of the Facebook Inc. (“Facebook”). This allows users of the website to be shown interest-related advertisements, when visiting the social network Facebook or other websites that also use the process. We are pursuing the interest of showing you advertisements that are of interest to you in order to make our website more interesting for you.

Due to the marketing-tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data, that is collected through the use of this tool by Facebook and therefore we inform you according to our level of knowledge. By integrating Facebook Custom Audiences, Facebook receives information, that you have accessed our website or that you have clicked on an ad from us. If you are registered with a Facebook service, Facebook can assign the visit of our website to your account. Even if you are not registered or logged in to Facebook, there is a possibility, that Facebook will find out and save your IP address and other identification features.

The function can be deactivated for logged-in users under the following link: https://www.facebook.com/settings/?tab=ads#_.

The legal basis for the processing of your data is art. 6 para 1 sentence 1 lit f GDPR. Further information is available at the following: https://www.facebook.com/about/privacy

§18 Google Maps

Our website uses Google Maps. This allows us to display interactive maps directly on our website and provides you with comfortable use of a map function.

By visiting our website, Google will be notified about what page you opened on our website. In addition, the data stated in Section 1.1 will be transmitted. This will be done irrespective of whether you are logged in to a user account provided by Google or not. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish assignments to be made to your account, you must log out before activating the button. Google will save your data as a user profile and use your data for market advertisement, market research and/or need-based website design purposes. Such assessments are specifically used (even for users not logged in) to offer need-based advertisements and to inform other users about your activities on our website. You have the right to object to the creation of such user profiles which you may exercise by contacting Google.

The legal basis for this data processing is according to Art. 6 (1) Sentence 1 Letter GDPR your consent, which you have given via the cookie banner. Processing is performed to analyze and optimize our website. You can revoke your consent at any time with effect for the future by calling up the cookie settings and changing your selection there. 

Recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as processor. For this purpose, we have concluded a contract processing agreement with Google and concluded the EU standard data protection clauses. Google LLC, based in California, USA, and, where applicable, U.S. authorities may have access to the data stored by Google.

Please see Google’s Privacy Policy for more information about the purpose and scope of the data collected and processed by Google and for further information about your privacy rights and setting options: http://www.google.com/policies/privacy, http://www.google.com/analytics/terms/de.html, overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html, privacy policy: http://www.google.de/intl/de/policies/privacy.  

§19 YouTube-Videos

For marketing purposes, we have embedded YouTube videos in our online offer, videos that are saved on http://www.youtube.com and can be played directly from our website. These videos are embedded using “privacy-enhanced mode”, i.e. YouTube does not set any cookies to analyze user behavior, e.g. to personalize the video playback. Instead, video recommendations are based on the current video. Videos played in enhanced privacy mode do not affect which videos are recommended to a user on YouTube. The legal basis for this is Art. 6(1)(f) GDPR our legitimate interest lies in improving the quality of our Internet presence.

By visiting the website, YouTube receives the information that you have called up the corresponding subpage of our website. This results in the transmission of certain user data to YouTube. A transmission of the data to YouTube takes place regardless of whether YouTube provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want the assignment with your profile on YouTube, you have to log out before activating the play button. For the purpose of functionality as well as for the analysis of usage behavior, YouTube permanently stores cookies via your internet browser on your end device. If you do not agree with this processing, you have the possibility to prevent the storage of cookies by adjusting your internet browser settings. YouTube also stores your data as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide advertising tailored to your needs and to inform other users of the social network about your activities on our website. You have the right to object to the creation of user profiles, but you must contact YouTube to exercise this right. YouTube may process your personal data on servers in the US.

Further information on the purpose, scope of data collection, your rights, setting options to protect your privacy and processing by YouTube is available under: https://www.google.de/intl/de/policies/privacy,   https://policies.google.com/privacy?hl=de&gl=de,  https://www.youtube.com/static?gl=DE&template=terms&hl=de, https://support.google.com/youtube/answer/171780?hl=de. 

§20 Google Tag Manager

This website uses Google Tag Manager, a tag management solution of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

We use Google Tag Manager to manage our website tags. In order to monitor system stability and performance, Google Tag Manager may collect some aggregated data about tag firing. This data does not include user IP addresses or any user-specific identifiers that could be associated with a particular individual. Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, Google Tag Manager does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited.

The legal basis for this data processing is according to Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. Processing is performed to analyze and optimize our website. You can revoke your consent at any time with effect for the future by calling up the cookie and changing your selection there.  You can also prevent the storage of cookies by changing the settings of your browser software. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by not giving your consent to the setting of the cookie or by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.  

Recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as a processor. For this purpose, we have concluded a data processing agreement with Google and concluded the EU standard data protection clauses. Google LLC, based in California, USA, and, where applicable, U.S. authorities may have access to the data stored by Google. Please see Google’s Privacy Policy for more information about the purpose and scope of the data collected and processed by Google and for further information about your privacy rights and setting options: www.google.com/policies/privacy, privacy policy: https://support.google.com/tagmanager/answer/9323295?hl=en#:~:text=Data%20collected%20by%20Google%20Tag,associated%20with%20a%20particular%20individual.

§21 Microsoft Clarity

This website uses Microsoft Clarity. The responsible service provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

We use Microsoft Clarity to understand how users interact with our website. Microsoft Clarity captures the user interactions on your website such as how the page has rendered and what interactions your user had on your website such as mouse movements, clicks, scrolls, etc. By using Clarity's robust analysis tools, we enhance your website for your clients and your business.

The legal basis for this data processing is according to Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. Processing is performed to analyze and optimize our website. You can revoke your consent at any time with effect for the future by calling up the cookie and changing your selection there.  You can also prevent the storage of cookies by changing the settings of your browser software. More information here https://docs.microsoft.com/en-us/clarity/faq.

The recipient of personal data is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. More details and information about Microsoft's specific privacy policy can be found at https://privacy.microsoft.com/en-us/PrivacyStatement.

§22 Matomo

This website uses Matomo. The responsible service provider is Matomo with EU Representative as a controller or processor not established in the Union (Article 27 GDPR) being ePrivacy Holding GmbH Große Bleichen 21 20354 Hamburg Germany.

Matomo is an open source web analytics platform used in order to measure, collect, analyse and report visitors data for purposes of understanding and optimizing our website. Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls; not found pages, search engine indexing issues, which contents are the most appreciated. Once the data is processed (number of visitors reaching a not found pages, viewing only one page, etc.), Matomo generate reports upon which we may decide to take action, for example changing the layout of the pages, publishing some fresh content, etc. Matomo may process the following information: Cookies, IP address, User ID, Custom Dimensions, Custom Variables, Order ID, Location of the user, Date and time, Title of the page being viewed, URL of the page being viewed, URL of the page that was viewed prior to the current page, Screen resolution, Time in local timezone, Files that were clicked and downloaded, Link clicks to an outside domain, Pages generation time, Country, region, city, Main Language of the browser, User Agent of the browser.

The legal basis for this data processing is according to Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. More information here https://matomo.org/privacy-policy/. You can also opt out using the option in https://matomo.org/privacy-policy/.

The recipient of personal data is Matomo with EU Representative as a controller or processor not established in the Union (Article 27 GDPR) being ePrivacy Holding GmbH Große Bleichen 21 20354 Hamburg Germany. More details and information about Matomo's specific privacy policy can be found at https://matomo.org/privacy-policy/.

§23 Outbrain

Our website uses the services of Outbrain. The responsible service provider is Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011.

Our website uses Outbrain to show you, through the use of cookies stored on your computer/device, of any other content that may be of interest to you within our website or on third-party sites. Outbrain provides built-in recommendations of content based on your previously read content. For this purpose the following personal data are recorded which includes the device source, browser type, IP address, identifiers, online identifiers, geolocation data, time of visit, pages visited, referring URLs and other information normally transmitted in HTTP requests, and inferences.

The legal basis for this data processing is according to Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. Processing is performed to analyze and optimize our website. You can revoke your consent at any time with effect for the future by calling up the cookie and changing your selection there.  You can also prevent the storage of cookies by changing the settings of your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. More information here. You may opt-out of Outbrain's interest-based referral tracking by following the steps in the https://www.outbrain.com/legal/privacy.

The recipient of personal data is Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011. More details and information about Outbrain’s specific privacy policy can be found at https://www.outbrain.com/legal/privacy.

§24 Ometria

This website uses Ometria to have a single and unified view of each customer in order to increase sales through personalized content tailored to the respective segment. The responsible service provider is Ometria Ltd. 38 Park St, London, Greater London, W1K 2JF, United Kingdom (“Ometria”).

The legal basis for this data processing is according to Art. 6 (1) (f) GDPR our legitimate interest to make data-driven decisions about customer segmentation, product merchandising, marketing, and on-site customer experience.

The recipient of the data is Ometria Ltd. 38 Park St, London, Greater London, W1K 2JF, United Kingdom. Please see Ometria’s Privacy Policy for more information about the purpose and scope of the data collected and processed: https://ometria.com/privacy-policy.

§25 Kelkoo

This website uses Kelkoo. The responsible service provider is Kelkoo.com (UK) Limited 5th Floor, 60 Buckingham Palace Road, London, SW1W 0AH.

Kelkoo tracks user behavior for the purposes of serving targeted advertisements to website visitors.

The legal basis for this data processing is according to Art. 6 (1)(a) GDPR your consent, which you have given via the cookie banner. Processing is performed to analyze and optimize our website. You can revoke your consent at any time with effect for the future by calling up the cookie and changing your selection there.  You can also prevent the storage of cookies by changing the settings of your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. More information here.

The recipient of the data is Kelkoo.com (UK) Limited 5th Floor, 60 Buckingham Palace Road, London, SW1W 0AH. Please see Kelkoo’s privacy policy for more details https://www.kelkoo.co.uk/company-pages/privacy-policy/.

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